inMusic acquires Native Instruments
NI CEO Nick Williams has announced a signed agreement transferring full ownership of the brand to inMusic.
Photo: official website
native-instruments
In a message to the music community, Williams described the deal as a new beginning. The move is intended to end a prolonged crisis, one of the most difficult periods in Native Instruments' history. inMusic already owns Akai Professional, Moog Music, Denon DJ, Numark, Rane and M-Audio. Williams said recent NKS and MPC Editions integration was the first successful example of the partnership. According to the statement, Native Instruments, iZotope, Plugin Alliance and Brainworx will continue operating as usual. All current products, platforms and technical support will remain fully available during the transition.
inMusic CEO Jack O'Donnell named user stability and technology development as the main priorities. He said the deal would keep existing tools running, provide ongoing funding for all product lines and support long-term investment in new solutions for musicians of every level.