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ProIntegration Tech 2026 concludes in Moscow

21–22 April saw the ProIntegration Tech 2026 forum at Loft Hall. More than 150 Russian and international brands presented IT, professional audio and video, and systems integration solutions. Held alongside Hi-Tech Building, the event attracted 6,372 professionals.


Photo: official website pro-integration

ProIntegration Tech covered AV solutions for government, business, retail, education, healthcare and cultural spaces. Leading manufacturers, distributors and integrators took part, including Avallon, DIGIS Group, Sonoruss, Absen, Bang & Olufsen, CTC CAPITAL, Hi-Tech Media, Polymedia and dozens of other brands.


Photo: official website pro-integration

The business programme on 21 April opened with the Digital Museum conference, focused on AI in museums. It was organised with the Museum Digital Development Council at ICOM Russia, supported by Polymedia, Ascreen and VIZHU. The moderator was Ilya Tambovtsev , Chair of the ICOM Russia Council, member of the ADIT presidium and curator of communications IT projects at the State Hermitage Museum.


Photo: official website pro-integration

The conference opened with Digital Evolution of Museums: The Age of Artificial Intelligence. In his presentation, Ilya Tambovtsev stressed that: Despite technology's great potential in museums, neural networks cannot replace the expertise of curators, researchers and collection managers..

Vadim Filipov of OKAS discussed moving beyond visual recreations of people, including voice, appearance and translation, towards AI avatars able to search for information, analyse data and give examples independently. Irina Kopylova of KAMIS explained AI system architecture. For visitors, it creates new ways to interact with displays; for museums, it provides a powerful tool for analysing their own databases when preparing exhibitions. Maria Pravdina of ICOM Russia outlined a route into the technology: start with complete digitisation and clear organisation of museum collections.

Representatives of leading institutions shared practical experience:

  • Oksana Turskaya of the Pushkin State Museum of Fine Arts said AI can create children's audio guide scripts, audio walks around Moscow and remove audio noise. However, curators must always check the results because facts can be distorted.
  • Yana Sidikova of the Tretyakov Gallery said technology streamlines technical tasks, from retouching to voiceover, helping build a distinctive exhibition story.
  • Alexandra Gerasimova of Tsaritsyno described recreating the historical image of Empress Catherine II with neural networks.
  • Tatyana Nikolaeva of the Leo Tolstoy Museum described an experiment with texts intended to match Tolstoy's writing. Despite their orderly structure, AI texts were still recognisable through excessive adjectives, judgements and stock phrases.

The technology section, Audiovisual and Multimedia Technologies for Museums , opened with Ilya Faizov of VIZHU. He discussed AI in early design work, from forming an idea to developing a brief. He said neural networks speed up work with project materials and reduce routine tasks by quickly creating drafts and visualising future content.

Viktor Abramenko of Ascreen explained how AI helps design exhibition scenarios, visual style and visitor interaction. Igor Isheev of Polymedia discussed changing cultural expectations: Digital harmony in a museum means using innovation more maturely. A modern digital museum should move beyond showcasing IT achievements. Technology should serve art and history., he said.


Photo: official website pro-integration

Yulia Kosterova of OKNO-AUDIO presented the innovative Genelec Smart IPspeaker range. Its main advantage is a single Ethernet cable carrying power, audio and control data together.

The discussion concluded that AI greatly simplifies work with large datasets but requires significant initial resources. Most effort goes into training and adapting neural networks to specific museum tasks.


Photo: official website pro-integration

22 April : the forum continued with the «Digital Signage 2026»conference, organised with the Marketing at Retail Association, POPAI Russia. The moderator was Dmitry Chidirov, CEO of Elektronnye Dengi. He asked how technology can move from an expense to a source of profit, naming unclear KPIs and incomplete technical briefs as key barriers. This point was developed by Nikolay Barashkov of Hi-Tech Media, who said 80% of Digital Signage systems are ineffective because they lack operating scenarios and clear installation goals.


Photo: official website pro-integration

Practical market issues were discussed by:

  • Alexander Frolov of IAM, who said creative content and product presentation attract retail customers, rather than the mere presence of screens.
  • Lev Khayrullin of SNK-S, who explained how the right software and hardware allow scalable networks without licence costs.
  • Andrey Saltrukovich of DIGIS Group, who presented Exell professional displays.
  • Nikolay Alaev of EQ Multimedia, who called for alliances and effective partnerships to overcome the crisis.

The sooner companies and customers stop trying to do everything themselves and start building teams for specific projects and tasks, the sooner the industry will grow and deliver a better return on investment., said Dmitry Chidirov.

Also on 22 April , the forum hosted Systems Integration of AV Solutions: Trends and Practical Examples 2026. Industry experts presented current trends in multimedia systems across different economic sectors. The moderator was Nikolay Alaev, Development Director at EQ Multimedia.

  • Sergey Tkachenko of ES Distribution discussed Pro AV technology and trends. He said project success depends on video, audio, lighting, AI and networks working together to solve specific business tasks, rather than simply displaying an image.
  • Andrey Zhelamsky of DNK Corporation, representing the Yenisei brand, shared installation and commissioning experience at the Sambo-70 Sports and Education Centre.
  • Lilia Gaynutdinova of ProTone presented the Dm speaker range, covering railway stations, airports, large shopping centres, theatres, restaurants and karaoke bars.
  • Andrey Sukhorukov of DealerCenter described Fonestar public address and background audio systems used in cultural and educational institutions, medical centres, shopping and business centres, sports facilities and administrative buildings.
  • Viktor Bannikov of Sonoruss demonstrated L-Acoustics professional audio equipment and Russian projects including Mercury Space in Moscow City and the Moscow Musical Theatre.
  • Yulia Kosterova of OKNO-AUDIO presented Genelec professional active speakers.
  • Denis Shlykov of Espace Bureau discussed Focal products, focusing on Focal Pro professional speakers and headphones that combine new technology, premium quality and the precision required for studio work.
  • Ivan Romashko of Polywall and Polymedia discussed 2026 control room trends and presented Polywall software for visualising data on video walls and information displays.
  • Alexey Kostikov of Hi-Tech Media listed innovations that simplify integration in 2026. He said an AV project's value is measured by the quality of its use case, rather than the number of devices.
  • Eduard Kimberg of CTC CAPITAL demonstrated ClickShare X-Display Plus, an integrated wireless all-in-one AV device with a 4K display, 16 microphones, a camera and BYOM support for clear video conferencing and presentations.
  • Evgeny Glinsky of ES Distribution said modern meeting rooms are becoming smart spaces, where multimedia and AI make meetings easier, faster and more productive.
  • Alexander Isakov of Open Vision presented the Achimgaz administrative building project: a multifunctional space for corporate events, presentations and official receptions, integrated into the interior.
  • Igor Surzhikov of VLKSM Engineering and Elena Matsepuro of NPS Group presented multimedia systems at NPS Group headquarters. Meeting areas use modular units with two configuration options and video conferencing systems.
  • Alexander Egorov of VIATEK described a technology company campus with a dedicated communications space. Offices have displays and video conferencing equipment for individual meetings and remote discussions.
  • Vitaly Yalovik of UVATRON presented the company's project at the Lomonosov cluster, where the Russian UVATRON platform powers smart multifunctional spaces.


Photo: official website pro-integration

The exhibition announced the results of the professional Prointegration Awards 2026competition, recognised in the industry as a quality mark for AV installations for corporate customers and public institutions. Full award results and detailed project descriptions are available on the official website ProIntegration.

Exhibition and forum organiser: Midexpo.

General partner: DealerCenter & TTT group. Anniversary partner: SNK-S.