URAL – established brand enters the guitar equipment market

The URAL group of companies has built its reputation in car and portable audio. The company's Imbir series of active PA speakers has already become a popular choice for small stages and events. The manufacturer is now starting production of professional equipment for musicians.

Photo: official website ural-auto

Unlike many companies that copy Western designs, URAL focuses on its own developments. The entire range, from amplifiers to effects pedals, uses original circuits and offers a distinct set of features.

The development process combines a scientific approach with creative evaluation:

1. Engineering: a team of three leading specialists works in a modern measurement laboratory, where every idea undergoes detailed testing with measurement equipment.
2. Practical testing: professional guitarists make the final decision. The equipment is approved only after real-world tests and further adjustments.

The company is preparing a broad initial range for musicians. The range includes a 5 W tube amplifier for fans of classic sound, a 25 W hybrid model, two guitar cabinets with carefully designed acoustics and three analog pedals. Several more amplifier and cabinet models are in development, showing the brand's plans to expand in this market. The engineers aim to preserve the character of the well-known brand while removing the technical shortcomings of the Soviet model. The company says the new URAL equipment will be modern, convenient and high-quality tools for musicians.